Relevance Report 2025: Sports

The USC Center for Public Relations kicks off a brand-new season of PR Future with a timely discussion on how sports are shaping the future of communications. Host Fred Cook is joined by Kirk Stewart (USC Professor and former Nike VP of Global Communications), Jennifer Stephens-Acree (Founder & CEO, JSA Partners), and Maryanne Lataif (SVP, Corporate Communications, AEG) to explore how storytelling, technology, and authenticity are redefining fandom, media, and the business of sports.

This episode coincides with the release of the 2025 Relevance Report, now available for free download at annenberg.usc.edu/relevance.