Your Competition Matters Less Than You Think

Your competitors are cheaper. So what? It’s easy to lose a painting job and immediately blame the competition: They were cheaper. They underbid us. The customer only cared about price. But focusing too much on what other painting contractors are doing could be holding your business back. In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break down how painting contractors should actually think about competition, from pricing and positioning to sales, customer experience...