EP 29: Why illiquidity is a feature, not a bug, in private credit

<p>This week, we&#39;re joined by <strong>Brandon Grimm</strong>, Partner and Chief Investment Officer at <strong>Gilbert &amp; Cook</strong>, an independent RIA providing wealth management, financial planning, and family office services to high-net-worth individuals and families. Brandon oversees the firm&#39;s investment strategies across traditional and alternative assets - including private equity, private credit, and real estate - ensuring every decision is grounded in rigorous analysis and aligned with the firm&#39;s mission of helping clients live their life of abundance.</p><p><br></p><p>In this episode, Brandon unpacks misconceptions around private credit - especially liquidity - arguing illiquidity is a feature, not a flaw, that enables better deal sourcing andyields premium. He and Randy also explore valuation differences across managers, why disciplined underwriting matters more than default rates, and AI&#39;s growing role in due diligence. Brandon closes by naming fiscal stability as his top long-term concern and sharing his advice for young professionals entering the industry.</p>