OTT 16 - Should You Build Your Own Therapy Website or Hire Someone?

<p>If you're deciding whether to build your own therapy website or pay someone to do it, this episode gives you a clear way to make the call based on where your practice is right now.</p><p></p><p>The hard part is that both paths can go wrong. You can lose a month of weekends to a DIY site that still doesn't bring in clients. Or you can hire on price alone and end up redoing the whole thing a year later.</p><p></p><p>You might think the deciding factor is a nicer template or a better designer. It's the strategy underneath the site, and that's true whether you build it yourself or hire out.</p><p></p><p>This episode gives you a simple way to know which option fits your practice today, so you can stop second-guessing and move forward.</p><h3><b>Key takeaways</b></h3><ul><li>The DIY site that never gets finished is the most expensive kind. It sits at 80% done for months and helps no one.</li><li>Sending ads or SEO traffic to a site that doesn't convert just means more people landing and leaving.</li><li>Picking a web designer on price alone often means paying twice, once now and again when you redo it in a year.</li><li>"Looks good" and "gets clients" are two different goals. A pretty site that doesn't convert still isn't doing its job.</li><li>Before you spend a dollar driving people to your site, make sure it's ready to turn that attention into inquiries.<p></p></li></ul><h2>This episode is brought to you by Helcim</h2><p></p><p>When was the last time you looked at your payment processing statement? A 3% flat rate on one session feels small. Across a full caseload, it adds up to thousands of dollars a year just to accept payments.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://helcim.com/PPE" target="_blank">Helcim</a> works differently. Instead of a flat rate, they use Interchange Plus pricing, which passes the real bank rate to you plus one clear margin. That cuts processing fees by about 25% on average. No monthly fees, no software fees, no contracts, and full HIPAA compliance. You also get digital invoicing, automatic payment reminders, and cards on file for easy post-session billing.</p><p></p><p>Start now and your first $5,000 in transactions is completely fee-free. Head to<a rel="noopener noreferrer nofollow" href="https://helcim.com/PPE" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="http://helcim.com/PPE" target="_blank">helcim.com/PPE</a> or click the link in the show notes.</p><p></p><p></p><hr /><h2>Schedule A