The Forbidden Love Every Founder Feels

Raj Mehra had it all: a personal reason to build, a hot new technology, a sector ripe for disruption. Then he put his product in front of real users and watched them fail to use it. So he did the hard thing. He listened. What he learned wasn't just a fix. It was a completely different company. This is the story of Sage Healthcare, and it's also the story of what it takes to break up with your own idea.

0:00 – Intro: the "forbidden love" of founders and their original ideas

1:36 – Meet Raj Mehra, CEO & co-founder of Sage

2:33 – What Sage does today (senior care tech platform)

3:14 – The origin story: his grandmother's fall

3:57 – The original hypothesis — building a voice app (Alexa/Google Home era)

5:24 – Building the "expensive paperweight" before validating with users

7:56 – The co-founders join, and the decision to finally talk to users

8:56 – What they learned: hardware was outdated, but voice wasn't the answer

11:44 – Feeling relief, not defeat, when the original idea didn't hold up

12:46 – Finding the middle ground: off-the-shelf hardware + exceptional software

16:39 – Taking the product to market — first customer deployments