The AI marketer's blind spot with Josh Porter

When every company generates copy from the same handful of models, brand identity starts to collapse.

Josh Porter, founder of Thunderwolf Consulting and former Google Cloud AI marketer, talks through the four layers of the AI tech stack, why the shift from generative to agentic AI changes what product marketers need to know, and the distinction between companies genuinely operating in AI versus those wrapping existing tools.

His core argument: marketers need to act as editors, not passengers, and customer interviews are the one input AI still can't replicate.