Why All Revenue Isn’t Created Equal: 5 Types Ranked In Order #141

Not all revenue is equal. In this episode, Claire and Simon break business revenue into five types, from project and consultancy fees to repeat customer sales, and look at how each one behaves in a downturn, what it does to your cash flow and what it does to the value of your business. It is useful for any business owner who wants to build something that pays well now and is worth more when they sell.

Key topics covered:

The five types of revenue a business can have, and why none of them is a silver bullet

Why specialist project work can be highly profitable and still be the easiest revenue to underprice

The renewal cliff edge on annual contracts, and why clustered renewal dates can keep owners awake at night

When a 12-month contract is genuinely justified and when it simply protects the business

Why one-off and repeat customer revenue depend so heavily on your market and your marketing

How a buyer thinks about future revenue, and why the best business to run is not always the best business to sell

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