Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213

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Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio

Olga Kolgusheva, known professionally as Olga Dorovskykh, is the founder of Applet Studio, a Squarespace template shop and design studio she runs with her husband Roman. In this episode, Olga breaks down how she juggles templates, courses, and custom client work all at once, the real numbers behind growing a profitable template shop, and what she's seeing right now as AI reshapes SEO, affiliate marketing, and how web designers get found online.

In This Episode:

Why Olga refuses to pick just one business model, and how templates, courses, and client work support each other

The real numbers behind growing a template shop, including her 100 blog post breaking point

How her templates became a direct source of custom client leads

What happened when AI started eating her blog traffic and affiliate income in 2025

Why commercial landing pages are outperforming blog posts for AI visibility

How EAT signals across other platforms are changing web designer visibility

Why service-based web design isn't going anywhere, even as AI gets better

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