Why Fall Chaos Is a Summer Planning Problem

My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I’m not doing that, and I don’t want you to either. After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and July are the same ones scrambling in September, marketing dried up, no clients in the pipeline, h...