Your Google Reviews Are a Gold Mine. Start Digging.

Your Google Reviews Are a Gold Mine. Start Digging.

PT Breakfast Club | October 8, 2026

Featuring Jimmy McKay, Dave Kittle, and Tony Maritato

What if your physical therapy clinic's best marketing research is already sitting on Google?

Most clinic owners focus on accumulating five-star reviews. But those reviews contain something potentially more valuable: the language patients use to explain their problems, frustrations, experiences, and results.

In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explore how clinic owners can use Google reviews, AI tools, and competitor research to make smarter decisions about marketing, recruiting, and operations.

And that's just where the conversation lands.

The show opens with a provocative discussion about the future of physical therapy conferences. Are associations giving PTs a reason to attend, or are they simply recreating the classroom experience at a hotel?

Then the hosts turn to artificial intelligence, including a new Utah program allowing AI-generated prescriptions for certain acne medications under a phased physician-oversight pilot.

They also debate the economics of reimbursement, hospital-insurer negotiations, cash-pay care, and why changing healthcare often requires confronting the incentives that keep things the same.

What You'll Hear1. The Conference Problem

Why professional conferences should create more opportunities for genuine conversations, peer learning, and meaningful connections.