The Business of Coaching Is a Skill Nobody Taught You

If you've ever wondered why coaching feels natural but marketing, networking, pricing, and getting clients feels like an uphill battle, this episode is for you. I don't think it's because you're bad at business. I think it's because nobody ever taught you how to build one. Most coaches have been coaching unofficially for years—in their churches, workplaces, communities, and families—long before they ever earned a coaching certification. Coaching isn't the new skill. The business of coaching is.

In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business.

If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a conversation with me about my Personal Masterclass in Your Coaching Business beginning July 15.

All that starts with a conversation. Let’s talk!  www.endotype.com/calendar-30