AI Is Not a Substitute for Your License

Real estate has a habit of looking inward for answers. But what if some of the industry's best ideas are sitting completely outside of it?

James Dwiggins and Keith Robinson sit down with Cory Vasquez, President and Chief Marketing Officer of Realty ONE Group, to discuss why real estate leaders need to break out of the industry's echo chamber. Drawing from her background in marketing, PR, crisis management, nonprofits, and real estate, Cory explains why Realty ONE Group deliberately looks to other industries for ideas and lessons.

They also explore crisis communication, navigating change as a leader, knowing when to push versus when to be patient, and why the industry needs people willing to speak openly about difficult issues. Cory shares her concerns about consolidation, consumer choice, and maintaining the human relationships at the heart of real estate.

Plus, she explains one of the biggest mistakes agents make with personal branding: hiding who they actually are.

Connect with Cory on LinkedIn.

Learn more about Realty ONE Group on Facebook - Instagram and online at realtyonegroup.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube!

https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch!

https://merch.realestateinsidersunfiltered.com/