What Is AEO? The New Search Strategy Every Business Owner Needs to Know

For years, business owners have been laser-focused on SEO — but the way people search is changing fast. In this episode, we break down Answer Engine Optimization (AEO), the strategy every business owner needs to understand as more people turn to AI tools like ChatGPT and Claude to find answers instead of scrolling through search results. We cover what AEO actually is, how it works alongside traditional SEO, and seven practical ways to start optimizing your content so AI tools recognize your business as a trustworthy source. Whether you're a solopreneur or scaling a team, this episode will help you future-proof your marketing strategy for the AI era.

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