The Trends Reshaping Retail Advertising with Advertising Week’s Ruth Mortimer

The Trends Reshaping Retail Advertising with Advertising Week’s Ruth Mortimer21. Sept.23 Min.

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AI, creators and commerce media are transforming how retailers reach consumers, but figuring out where to invest is getting more complicated. As discovery shifts beyond traditional search and shoppers become increasingly value-conscious, marketers need to understand not only where consumers are spending their time, but what actually earns their attention.

Ruth Mortimer, Global President of Advertising Week, has a front-row seat to the trends shaping the industry. Ahead of Advertising Week New York, she joins host Kate Robertson to explore how creators are becoming a critical part of commerce strategies, where AI can make marketing more personal without making it generic, and how economic pressure is changing the way consumers search for value. She also offers a preview of the conversations and trends that will take center stage at Advertising Week New York this October.

Key Takeaways

How creators and commerce media are converging to help retailers reach targeted audiences and influence purchasing decisionsWhy marketers need to understand where AI can enhance creativity and personalization, and where it risks making brands less distinctiveHow AI is helping retailers move beyond traditional customer segments to understand individual needs and shopping intentWhy agentic shopping and automated price tracking could transform how value-conscious consumers search for deals and promotionsWhat retail marketers can expect from Advertising Week New York as creators, commerce media, AI and cross-industry collaboration take center stage