RIDEOUT: The Other Side of Hard

← RIDEOUT: The Other Side of Hard4. Sept. · 1 Std. 28 Min.

19 Million Followers, Losing Everything, and Starting Over in Nashville | Tayler Holder

19 Million Followers, Losing Everything, and Starting Over in Nashville | Tayler Holder4. Sept.1 Std. 28 Min.

Tayler Holder has 19 million followers on TikTok, millions more across social media, and a story that goes way beyond being an internet star.

Tayler grew up in tiny Alvarado, Texas, racing dirt bikes and chasing adrenaline from the time he was a kid. 

He left traditional high school after ninth grade to train and race motocross, then eventually shifted his focus to Vine, Musical.ly, and social media.

He moved to Los Angeles determined to figure it out, literally hanging around the apartment complex where the biggest creators lived until he started meeting them. That hustle eventually led to Magcon, massive social growth, TikTok, the Hype House era, and ultimately building his own creator house called The Compound.

We also get into Tayler’s love of fighting. He trained with Ryan Garcia, sparred Canelo Alvarez, fought Gib in front of a massive crowd in Miami, and later took a fight on four days’ notice for $50,000 and won by second-round knockout.

Then everything changed.

Tayler talks about the public accusations made against him, which he denies, losing brand deals, spending huge amounts of money on attorneys and crisis PR, financial collapse, and reaching such a dark place that he attempted to take his own life. He also tells the story of a former business manager who he says used his American Express account without permission and failed to file his taxes.

Eventually, Tayler left Los Angeles for Nashville, wrote “Drive” with Shay Mooney, bought a farm, started pursuing country music independently, and began trying to build a completely different life.

We talk about fame, validation, money, fighting, mental health, faith, music, and what happens when everything you thought mattered disappears.

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