RS366: When (and how) To Pick a Co-Founder

Should you build your next company alone, or find a co-founder?

It's a question that has no easy answer, and AI is making it even more complicated. If one person can now build, market, and operate far more of a business with the help of AI, does having a co-founder still make sense?

Today, Craig and co-host Colin Gray dig into the realities of being a solo founder versus building a company with a partner. They talk about the benefits of having another person to share the load, challenge your thinking, keep you accountable, and be completely honest about the business - along with the risks that come with tying yourself to someone for years.

If you're a solo founder wondering whether you're missing something by going it alone (or maybe you're considering bringing someone into your business), this episode is for you.

Highlights from Craig and Colin’s conversation:

Why having a co-founder can make the entrepreneurial journey dramatically less lonely

How AI is changing the traditional argument for having a co-founder

Why another brain in the business may be more valuable than another specific skill set

The role of accountability, honest feedback, and staying focused

What to consider before choosing a business partner

Why personality, communication style, and problem-solving approach matter so much

The importance of agreeing on what you actually want from the business