Founder of Cob, Jess Brondo Davidoff: Creating a Healthy Snack Brand With Novak Djokovic

<p>In this episode of Rooted, I had on Jess Brondo Davidoff, founder of <a href="https://cobfoods.com/" target="_blank" rel="ugc noopener noreferrer">Cob</a>, a snack brand going “retro,” as Jess describes, tapping into sorghum, an ancient grain, and an ancient way of processing their products. </p><p>What started with Jess trying to find a snack her sons could eat because of their corn allergy turned into a much bigger opportunity to bring sorghum, an ancient grain, to the mainstream. From her extensive startup background, to bringing Novak Djokovic on as a co-founder, to hitting $400K in sales in their first month, Cob is a company to be watching. </p><p>In the episode, we get into:</p><ul><li><p>The genesis of Cob and how Jess’s sons’ corn allergy sparked the idea</p></li><li><p>Why sorghum, an ancient grain, is at the center of the brand</p></li><li><p>How Jess’s previous startup experience and the way she was raised is shaping the way she is building Cob</p></li><li><p>What drove $400K in sales in month one</p></li><li><p>Bringing Novak Djokovic on as a co-founder and what he unlocked beyond awareness</p></li><li><p>Convincing consumers to switch from something familiar like popcorn to something completely new</p></li><li><p>Who is actually buying Cob and how they think about their consumer</p></li><li><p>Building community around a CPG brand</p></li><li><p>Jess’s perspective on wellness and how it shows up in her life</p></li><li><p>What’s next for Cob + the long-term vision</p></li><li><p>Trends she’s seeing in food, wellness, and CPG</p></li></ul><p>If you haven’t tried Cob yet, definitely check them out and follow along with what Jess and Novak are building!!</p><p><br></p>