Small Business Saturday is Coming - Are You Ready?

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.

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Want to talk marketing with us? Join our S.O.B. Community! A membership includes:

A weekly hour long Zoom call with marketing professionals (Vivian & Chelsea) to talk shop or answer any questions you may have when it comes to marketing your small business.

An extensive library of tutorials

A community of like minded small owned businesses

Free downloads and templates for you to jumpstart your marketing

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

03:05 Understanding Small Business Saturday08:53 Planning for Small Business Saturday09:45 Omnichannel Marketing Strategies16:51 Creating a Seamless Customer Experience17:51 Preparing Your Marketing Campaign21:05 Leveraging Email Marketing24:27 Personalization in Marketing32:07 Inventory Management for Seasonal Sales34:04 Competing with Black Friday Sales40:54 The Power of Gift Cards44:06 Maximizing Visibility for Small Business Saturday

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