How to Know If Your Sales and Marketing Are Aligned

Send us Fan Mail Most owners can feel when sales and marketing are out of sync — they just can't name why. In this episode, Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) lay out how to tell if your sales and marketing are truly aligned, and how to fix it when they're not. They cover: Why alignment starts with a system and communication — not who's "right""Random acts of marketing" and the finger-pointing trapThe sales-dating-marriage analogy, and where your brand fi...