How to Increase Your Win/Loss Ratio

Lightning Round: Top 10 Ways to Prepare for a Sales Call

Question: Franco from Paris asks, "My win rate used to be around 30%, and now I'm closer to 18% — same effort, same pipeline size. Is this a me problem, a market problem, or am I just measuring it wrong?"

Book: Chasing Cheetahs by Nancy Nardin and Robert Nardin

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