493 Preparing for AWT 2026: Leadership, Change, and CWT Growth with Matt Coffindaffer, Part 1

Strong professional associations do more than provide programs and credentials. They create an environment where members can exchange knowledge, build trusted relationships, and prepare their businesses for what comes next. As the Association of Water Technologies enters a new operational chapter, Executive Director Matt Coffindaffer explains how AWT is strengthening that environment without losing the culture that makes it distinctive.

From the Arts to Association Leadership

Before entering association management, Matt built a career behind the scenes in theater. His experience designing scenery, lighting, and technical environments taught him how people with different skills can work together in service of a larger concept.

That same principle now shapes his leadership at AWT. Matt describes his role as a partnership with the board of directors: helping volunteer leaders make timely, consequential decisions based on reliable information while directing the staff and daily operations that turn strategy into member value.

Evolving AWT's Operational Structure

After 20 years with Management Solutions Plus, AWT transitioned its association management support to Momentum Association Management. Matt explains that the change was driven by the organization's long-term strategic goals and the need to align staff resources with the expectations of a growing membership.

Members can expect evolutionary improvements before larger changes take shape. Specialized support is being assigned to membership, CWT certification, committees, meetings, and exhibits. A new ticketing system will also help AWT track inquiries and connect members with the appropriate staff. With the annual convention approaching, customer service and a successful Oklahoma City experience remain the immediate priorities.

Expanding the Reach of the CWT Program

The Certified Water Technologist designation remains one of AWT's most important professional programs. However, the number of certificate holders has remained around 300 to 350 for more than a decade, despite more than 4,500 professionals being within AWT's member orbit.

Matt outlines a broader strategy for growth: examine potential barriers to eligibility, provide specialized administrative support, pursue ANSI accreditation, and work toward greater recognition of the CWT designation in bid specifications and regulatory requirements. The objective is to expand participation while preserving the credential's rigor and professional value.

Making the Convention Work for You

Trace closes with a practical reminder: plan your agenda, make time for the exhibit hall, and use the Scaling UP! H2O button as a simple conversation starter. Attendees can continue those connections during the next Hang on October 1 at 1:00 p.m. Eastern.