My Business Got Better When I Stopped Doing This

I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!! This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off. ⏱️ Timestamps 0:00 Surprised by my own event 1:33 What a fulfi...