Stop Saying This Before a Sales Call

The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts. Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead. 0:00 — Intro 1:48 — Why "consult call" is costing you 2:38 — The 3 reasons "consult call" backfires 8:14 — Whiteboard demo: ...