Boring Makes Billions: The Creativity Mistake

I'm on challenge number 25. Same offer, same sales machine, every single time, and every single time it gets a little sharper. The stories get better. My conviction gets stronger. I sat down with a friend in Boston last week who's run six different challenges this year, all different, in the name of creativity. I get it, for real because I DID THIS TOO. Until a few years ago. Now my sales machine hasn't changed since 2023, but I have. In this episode I break down why repeati...