They Gave Up Everything to Build the World's Fastest Bike | The Athertons

<p><strong>They were already at the top of their sport. Then they removed the safety net.</strong><br>The Athertons had spent decades becoming one of mountain biking&#39;s most successful families.<br>But rather than simply continuing with the security of a global bike sponsor, they took an enormous risk: <strong>build their own.</strong><br>Atherton Bikes launched in 2019. They developed and raced their own 3D-printed bikes, bought a mountain and forest to create their own bike park — and ultimately put a World Champion on a British-built Atherton bike.<br>In this Founder Thursday Classic, Rachel Atherton, Dan Atherton and Atherton Bikes CEO Dan Brown talk about obsession, resilience, calculated risk and why sometimes success requires committing everything.<br><strong>The lesson?</strong><br>There comes a point where you can&#39;t make the outcome certain.<br>You calculate the risk.<br>You commit.<br>And you <strong>Screw It Just DO It.</strong></p>