Stop Being a One-Trick Rep

Send us a text! What if the biggest opportunity in your account has nothing to do with the procedure you're selling? The reps who build real careers in medical device don't just know their product — they know their surgeon's world inside and out. In this episode, Lisa and Cindy break down what it actually means to sell to a practice, not just a procedure. From understanding RVUs and clinic days to knowing which committees your physician sits on — the details most reps overlook are the ones t...