55: Reclaiming B*tchy: How Kiki Athanas Built a Viral 7-Figure Brand by Breaking the Rules

<p>In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you&#39;re a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness.</p><p><br></p><ul><li>How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 method</li><li>The importance of owning your authority and being unapologetically authentic online</li><li>Strategies for creating viral content: embracing polarity, sass, and truth-telling</li><li>The evolution from vanilla to spicy social media presence what it takes to stand out and attract clients</li><li>The role of marketing that responds to market needs versus rigid planning</li><li>How to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programs</li><li>The mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rules</li><li>Behind the scenes of launching and relaunching the 1010 program, and future expansion plans</li><li>The power of setting new standards and creating authority content that elevates your brand</li><li>The importance of boundaries and avoiding burnout with flexible business models</li></ul><p><br></p><p><strong>Connect with Kiki:</strong></p><ul><li><a href="https://www.instagram.com/kiki_athanas/">Instagram</a></li><li><a href="https://www.tiktok.com/@kiki_athanas?is_from_webapp=1&sender_device=pc">TikTok</a></li><li><a href="https://www.kikiathanas.com/">Website</a></li><li><a href="https://www.kikiathanas.com/1010checkout">Join the Next 10/10 Group</a></li><li><a href="https://kiki-athanas.kit.com/20319f4ce7">Newsletter</a></li></ul><p><strong>Connect with Marina:</strong></p><ul><li><a href="https://www.instagram.com/vivaciouslymarina/">Instagram</a></li><li><a href="https://vivacious.myflodesk.com/selfish">Join Marina’s Free newsletter community</a></li><li><a href="https://premiumpresencemethod.com/mastermind">Join the waitlist for Premium Presence, Marina’s Branding Mastermind</a><strong></strong></li></ul>