What's Next for Sports ETA? The New Chairman's Vision for the Industry

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. The sports events and tourism industry continues to evolve—and Sports ETA is leading the way. In this episode of SEEN, we sit down with Sports ETA's new Chairman of the Board to discuss the future of the association, the opportunities ahead for the industry, and the initiatives shaping what's next. In th...