WD-40 Was Built for Missiles. You’re Trying to Sell to Everyone.

Send us Fan Mail Most ecommerce brands do not have a traffic problem. They have a clarity problem. In this episode of Selling on Giants, Mr. Will breaks down why trying to sell to everyone weakens your Amazon positioning, confuses customers, and makes your product harder to convert. The story starts with WD-40, a product that did not begin as a household brand or a broad consumer idea. It started with one specific job: preventing rust and corrosion on missile components. WD-40 stands for Wate...