The $47.5 Million Idea Hiding in a Bottle of White Paint

Send us Fan Mail What if your product isn’t the problem? What if your customers simply don’t see the problem the way you do? In this episode of Selling on Giants, Mr. Will explores why some products struggle to sell even when the product itself is good—and why the answer may have less to do with traffic, advertising, or adding new SKUs than with seeing the customer’s problem from a different perspective. The story starts with Bette Nesmith Graham, the entrepreneur who created Liquid Paper. Wo...