088: Why It's So Easy to Undercharge for Your Own Expertise

—>>https://www.askmecoach.com/

If you've ever caught yourself saying "oh, I just gave them a quick template," you're already undercharging for what actually solves the problem.

Renee Hribar tells the story of a client she calls Kate, a member of her Permission to Sell program, who couldn't put a price on a resource she'd built because charging for it felt "inauthentic" — until Renee asked her one question that changed everything: does giving something away for free mean it has no value to the person receiving it? Renee unpacks why the expertise that feels effortless to service providers and consultants — the eight-second diagnosis, the instant read on a broken funnel, the pattern recognition built over years of real client work — is usually the most valuable thing they're not charging for at all. Using car dealership sticker pricing, a mechanic who solved her car trouble in eight seconds, and her own move from Michigan to Barcelona, she makes the case that price and value are not the same thing, and that undercharging quietly steals time, energy, and life from the people doing the work.

Renee closes with three questions listeners can sit with the next time they're building an offer, without turning it into a spreadsheet exercise. The parts of your work that feel easiest to you are usually the parts your clients would pay the most to have solved.