083: Skip the Gatekeeper and Start More Sales Conversations

—>>https://www.askmecoach.com/

The fastest way to land your dream client might not be through the front door at all.

Renee Hribar breaks down the "side door" strategy she's used since her first sales job in Manhattan: instead of chasing an elusive decision maker with an outdated LinkedIn profile, reach out to the people whose job is literally to have conversations- the sales team, biz dev, and partnership managers who already know the organization inside and out. She shares how one dashboard designer used genuine curiosity, framed as research for an article, to open doors that months of cold outreach couldn't, and how a client added a thousand dollars in revenue from a single email once she helped her see an opportunity that was already sitting in her business.

Renee closes with a simple challenge: pick one dream company, skip the perfect contact, and start one real conversation this week. It's a reminder that intelligence in business isn't about knowing everything, but about knowing who to ask.