Your Portfolio Page Title Is KILLING Your SEO

Go and look at your case studies page or your portfolio page. Does the title just say "case studies" or "portfolio"? So does everyone else's. That's the problem.

I'm Nikki Pilkington and I've been doing SEO for 30 years. In this episode I'm going after the most wasted pages on your entire website — your case studies, your portfolio and your testimonials. Beautiful work, real proof of competence, and page titles that could belong to any business in Britain.

Here's the SEO problem. A meta title gives you about 60 characters. "Portfolio" uses nine of them and tells Google nothing about what you do or who you do it for. Then each individual case study gets named after the client's venue, so you end up competing with the venue's own website for its own name — a fight you lose, and when you don't lose it, you get a visitor who bounces in three seconds because they wanted tickets, not you.

Your case studies are the only pages on your site that naturally combine a service, a sector, a location and a real situation. That is exactly how B2B search works. And you've called them Client Project 3.

In this episode:

— The nine-character title every portfolio page in the country shares

— What to put in the other 51 characters, with worked examples

— Why "Brands Hatch 2025" is a page title that can only lose

— Six case study crimes: the PDF, the email form, the bespoke-solution waffle, image_4471.jpg, the missing internal links, and the one from 2021

— How to write a specific, rankable case study when there's a genuine NDA

— Four bits of homework you can do this week, starting with a ten-minute one

⏱ CHAPTERS