The Science and the Sentences: Asking for an Estate Gift Without Fear or Anxiety

If Marvel had a planned giving universe, silence would be a superpower. Dr. Russell James returns to the podcast to provide science-backed methods for effectual donor conversations, why using the "wrong" terminology may be the right thing to do, the critical role of storytelling in donor meetings, an easy-to-memorize formula for listening and suggested language shifts to broaden your planned giving audience.