Why Better Science Doesn't Always Win

<p>What if the biggest challenge in biotech isn&#39;t innovation, but <strong>adoption</strong>?</p><p>I&#39;m joined by <strong>Holley Miller, CEO of Grey Matter Marketing</strong>, to explore why better science doesn&#39;t automatically win.</p><p>We talk about why people buy outcomes rather than products, why emotion can open the door before data earns belief, the importance of solving an urgent problem, and why being <strong>different</strong> can sometimes matter more than simply being better.</p><p>Holley also shares her own entrepreneurial and leadership journey, the value of non-obvious thinking, taking career risks and giving yourself permission to fail.</p><p>A thought-provoking conversation about innovation, human behaviour and what it really takes to turn a great idea into something people will actually adopt.</p><p></p>