#20: What AI is doing to the coaching industry right now (someone had to say it)

<p>Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-icon</p><p><br></p><p>Find me on Instagram @kamilavonretteg</p><p><br></p><p><strong>Summary:</strong></p><p>I&#39;ve been in the online space since 2009. I&#39;ve watched every &quot;revolution&quot; come and go — and I use AI every single day. But there&#39;s a real conversation we&#39;re not having about what happens when coaches outsource the very thing people actually buy from them.In this episode I&#39;m breaking down why more content doesn&#39;t equal more sales, why AI is making coaches feel productive while quietly — scratch that — while actually making them less effective, and what separates the coaches who are winning right now from the ones wondering why their funnels aren&#39;t converting.This isn&#39;t an anti-AI episode. It&#39;s a wake-up call for coaches who want to use it smartly.Topics covered:AI in coaching business | online coaching industry 2026 | AI tools for coaches | coaching funnel strategy | evergreen coaching business | burnout and productivity | authentic marketing for coaches | how to use AI in your business | coaching business growth | AI content creation</p>