Ask Us Anything!

Learn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t effective, and how to network at large in-person events on this episode of Sidetrekked.

Sidetrekked is a B2B marketing podcast by Trekk, a tech-driven full-service creative agency based in Rockford, Illinois, where CEO Emilee Christianson and COO Shayne break down today’s biggest marketing challenges.

This Season 3 finale AMA answers a few key marketing questions:

AEO is pretty much the same as SEO, right?

AEO targets AI mentions and citations.

AEO prefers structured content with a direct question and immediate answer.

Use the HubSpot AEO tool to see how you’re performing.

If I keep doing the same SEO things that I’m currently doing, will I show up in AI answer engines?

This is dependent on content quality.

Check AI visibility of current content.

Know how you’re appearing so you’re not misrepresented.

https://trekk.com/insights/what-are-ai-answer-engines-saying-about-your-brand-and-how-can-you-influence-them