Ep 290 // The 3 Unexpected Things I Fix Before I Ever Touch Website Copy

Would you believe me if I told you that COPY is not always the first thing I fix on a client’s website (or potential client)? It’s true! Before I ever write a single word of copy for a client, I do a walkthrough of their website first, and there are exactly three things I'm hunting for every single time. Not the big obvious stuff either. The stuff that's quietly costing them leads while they blame their copy for not converting.

The one page element almost nobody thinks to check, and it has nothing to do with how the words sound

A biopsychology principle that determines whether your buttons are actually working for you or against you

The line between too cluttered and too bare at the very top of your site, and how to know which side you're on

Go pull up your own homepage while you listen. I promise you'll be tempted to pause and fix something halfway through.

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