Delta Is Building a Media Network and Your Flight Data Is the Product

Brand USA welcomes back a familiar face as it fights for congressional reauthorization, a vacation rental roll-up flips the private equity script by letting founders keep control, and Delta is building a media network powered by what it already knows about every passenger who logs into Wi-Fi.

On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism Reporter, breaks down why Caroline Beteta's return to Brand USA centers on one urgent mission, how Pavilion's founder-majority ownership model is a pointed contrast to the typical PE roll-up, and why Delta's media network ambitions could follow United's Kinnective playbook straight to hundreds of millions in new revenue.

This episode is brought to you by ZS

Articles Referenced:Connect with Bailey SchulzCaroline Beteta Named Brand USA Interim CEOHow Pavilion Rolled Up 20 Vacation Rental Property Managers in a Business Model Twist — ExclusiveDelta Air Lines Is Building Out Its Own Media Network

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