#224 - Why Do All Insomnia Therapies “Work”?: Tryin So Hard To Make the Grade

Imagine a sleep study where picturing yourself diving in a submarine boosted deep sleep by 81%, yet nobody slept a minute longer. It's a real result, and it points to an uncomfortable idea: with the right design, almost anything can be shown to "improve sleep." From free habits to FDA-approved pills to neurotech headbands, every claim has a study behind it, and how that study was built often matters more than the product being sold. In this episode we will Use that submarine study as a yardst...