What Happens When You Build a Team Around Projects Instead of a Vision with Victor Huynh | Ep #925

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Have you been hiring people and growing your team without a real plan, only to find yourself with a bigger payroll and a business that still runs through you?

Today's featured guest and his partner started out as graphic designers doing packaging work and then pivoted to web when the real estate crash wiped out their client base overnight. After years of taking on everything, they're still figuring out how to build the right team underneath them.

He walks through what it looked like to grow to 25 people without a plan, how the co-founder dynamic actually works after two decades, and why he's found that, in a partnership, the disagreements are actually the thing keeping the business alive.

Victor Huynh is the co-founder of Ready Artwork, a website-first industrial B2B digital marketing agency. He and his business partner Emily met in graphic design school and started freelancing together, with Victor handling sales and Emily anchoring production. Over 22 years, they pivoted from packaging design to web, grew to 25 people at peak, scaled back down, and have since committed fully to the industrial B2B niche.

In this episode, we'll discuss:

Learning that clarity outperforms craft in sales

The cost of growing without a plan

Still dealing with imposter syndrome? Most owners are

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Sponsors and Resources E2M Solutions:Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

The Black and White Sign That Rewrote Their Positioning Victor describes the Asian expo as a pivotal moment in his agency's story and one where he and his partner learned what clarity actually does in a sales situation.