What Are the Benefits of a Business Podcast?

"Notice what's not on that list. Downloads, sponsors, the stuff that everyone obsesses over, but is honestly the smallest part of it." This is a solo episode. I'm Niall Mackay, founder of Seven Million Bikes Podcasts, where my team and I build shows for businesses around the world. In this one, I break down what actually makes a business podcast worth doing, and it's not the two things most people assume. I wanted to record this because I keep hearing the same assumption from business owners:...