Manychat Broke Their LinkedIn Company Page on Purpose — And It Worked

Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.

Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creators voluntarily returning to the Page, and other brands screenshotting it as the example to copy.

In this episode, Ashley shares how she won the internal argument, why commenting matters more than publishing, and the one metric she cares about that LinkedIn analytics doesn't measure.

Key moments in this episode -

00:00 – Meet Ashley Sava, the content anarchist behind the Manychat Page

03:31 – Why most Company Pages feel like an empty office lobby

04:45 – Who actually owns your LinkedIn Page

07:05 – The metric Ashley cares about most

12:17 – Changing the Manychat strategy

17:16 – Company Page Commenting as strategy

21:02 – The LinkedIn jail moment

22:31 – What the Company Page delivered for the business