SocialMinds - A Social Media Marketing Podcast

← SocialMinds - A Social Media Marketing Podcast27. Juli · 26 Min.

Time Out on being iconic, not invisible on social | Chante Piette-Valentine | Time Out

Time Out on being iconic, not invisible on social | Chante Piette-Valentine | Time Out27. Juli26 Min.

Time Out has been the definitive guide to city culture since 1968, but in 2026, legacy heritage is a double-edged sword. How do you honour decades of editorial credibility while fighting for attention in an algorithmically driven feed? Chante Piette-Valentine, Head of Social and Video, takes us behind the scenes of Time Out's ongoing transformation. In this honest session, we move beyond the myths to explore the real-world challenge of launching publishers on social: navigating trust, balancing data with editorial instinct, and why, in an AI-saturated world, society's modernity fatigue can work to any legacy brands' advantage.

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