How to Write a Book Series Readers Binge ft. Helen Scheuerer (Classic Replay EP#559)

Want to write a book series readers binge — and come back to buy again and again? Bestselling YA fantasy author Helen Scheuerer joins the SPA Girls to break down how to design a series that hooks readers, boosts your read-through rate, and sets you up for long-term author income. Whether you’re plotting your first trilogy or wondering if your genre even suits a series, this episode covers the strategy behind binge-worthy fiction.

Helen shares the real reasons a series is more lucrative than standalones (hint: you build your audience once), how to use open loops, breadcrumbs, and cliffhangers to pull readers into the next instalment, and why a working series bible will save you serious time and heartache. She also unpacks exit and expansion strategies so a slow-selling — or runaway-hit — series never traps you.

🔁 CLASSIC REPLAY — This episode was originally recorded in 2022 and the series-building advice is just as relevant today.

#SelfPublishing #WriteAStory #IndieAuthor

📌 IN THIS EPISODE:

00:00 — Introduction & catching up with Helen

03:30 — What actually counts as a “series” (dynamic vs static)

06:00 — Why a series is more lucrative than standalones

10:30 — How many books should a series be? (and why not to lock it in)

14:00 — Literary universes & rewarding long-term readers

19:00 — How Helen plans a brand-new series from scratch

27:00 — Open loops, breadcrumbs & cliffhangers explained