SparkOptimus | CEO stories

← SparkOptimus | CEO stories3. Juni 2025 · 20 Min.

In conversation with Joris Beckers, co-founder Picnic about serving customers and improving as an online supermarket [Dutch Interview]

In conversation with Joris Beckers, co-founder Picnic about serving customers and improving as an online supermarket [Dutch Interview]3. Juni 202520 Min.

<p>Joris Beckers, co-founder of Picnic Technologies, speaks about how data is used to improve the online supermarket’s customer proposition, reduce waste, and make employees’ lives easier.</p><p>He shares how Picnic is becoming the best milkman on earth by:</p><ul> <li>Offering minute-precise delivery</li> <li>Eliminating food waste</li> <li>Refunding customers without asking questions</li> <li>Testing first and asking for “permission” later</li> <li>Selling only products that customers really want</li></ul><p></p>