I Tried to Negotiate at Tom Brady's Card Vault...

Sports card shops are changing. After visiting Tom Brady’s Card Vault in Austin, I started thinking about what happens when the traditional local card shop model meets corporate money, rapid expansion, fixed pricing, wax allocation, and investors.

We’re breaking down Card Vault’s model, why negotiating gets harder at scale, the advantages local card shops still have, and what I’d do differently if I opened my own sports card shop.

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