175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)

Send us Fan Mail Most marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a five-stage framework (Capture, Know, Respond, Return, Grow) that turns a scattered list of tactics into a system you can actually steer. You'll learn why your team is already running this journey whether you designed it or not, and how to use th...