181 - How Much Should You Spend on Marketing?

Send us Fan Mail Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on. In Episode 181, Jeremy Neisser makes the case for building the marketing budget from the revenue goal backward instead — take your single game ticket revenue target, divide it by four, and start the conversation there. He breaks down why four to one is the right baseline (and what it's really paying for), cleans up the ROAS versus ROI confusion th...