Episode 851 | The Messy Middle of a SaaS Pivot

How do you pivot your SaaS when things aren’t working?

This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original EOS scorecard idea didn't work, how hundreds of coffee chats led to a done for you reporting business, and why he just launched a second product, BlinkPages, right in the middle of it all.

Topics we cover:

(2:43) – The Staging Pilot exit to Pantheon

(4:44) – BlinkMetrics origin story

(5:59) – 104 coffee chats, real revenue

(8:09) – Why not launch 12 products in 12 weeks

(9:39) – Launching a second product: BlinkPages

(13:09) – Squarespace to BlinkPages migration

(17:03) – Why static sites beat WordPress now

(21:02) – Knowing when to pivot

(25:26) – Market pull vs. shiny object